AT ONE POINT IN THE PANDEMIC, I THOUGHT OF GOING ON HIATUS AND PLANNED FOR THIS COLLECTION TO BE THE LAST, INDEFINITELY. HOWEVER, SEEING AS THE STUDIO WILL CONTINUE OPERATIONS, I WISH TO MARK THIS “END” AS A NEW BEGINNING FOR MYSELF AND THE BRAND.

KEITHSIM HAS STARTED WITH BASICS AND “SAFE” DESIGNS. NOW, I AIM TO END THAT CHAPTER AND BRANCH OUT INTO A DIFFERENT STYLE WITHOUT COMPROMISING THE BRAND IDENTITY. THIS COLLECTION SETS A TONE FOR THE DESIGNS FROM NOW ONWARDS- MORE PLAYFUL, ADVENTUROUS AND DARING.

THE END IS THE NEW BEGINNING TELLS A STORY ABOUT HOW A PERSON TRANSITIONS FROM BEING IN THEIR COMFORT ZONE INTO SOMETHING NEW AND FRESH. THE PIECES ARE VERSATILE, ABLE TO BE DRESSED UP OR DOWN FOR ANY OCCASION AND VIBE.