THE GARDEN OF EDEN - 2024 COLLECTION

Kuala Lumpur, Malaysia – 3 August 2024 – KEITHSIM, renowned for its innovative fashion, is thrilled to announce the debut of its latest demi couture collection, “The Garden of Eden,” at Kuala Lumpur Fashion Week 2024.

A Mythological Exploration in Fashion

“The Garden of Eden” collection delves into the serene and enigmatic aspects of the Eden story, with a special focus on the often-overlooked figure of Lilith. This demi couture collection brings to life themes of creation, exile, and feminine strength through a blend of modern design and timeless elegance.

“With ‘The Garden of Eden,’ we are combining rich storytelling with demi-couture sophistication,” says Keith Sim the founder of KEITHSIM. “Our collaboration with top hair and makeup artists in Kuching will elevate the collection, offering a complete and immersive experience that brings the mythological narrative to life.”

“We’re excited to present this transformative collection and collaborate with exceptional talent,” “Both Kuala Lumpur and Kuching provide unique platforms to showcase our brand’s evolution and creative partnerships.”

In addition, the collection will be showcased in an exclusive fashion show at Cha Bo, Kuching, where KEITHSIM will collaborate with top-tier hair and makeup artists coming from MNTA Sarawak to create a truly unforgettable experience.

MEMENTO - 2023 COLLECTION

“REMEMBER”

Memento typically means an object kept as a reminder of aperson or event. However, if you dig deeper, its Latin rootmeminisse means "to remember". Taken from the Latin phrase,"Memento mori; memento vivere", which means "remember youmust die, so remember to live", this collection draws on thedual meaning of the word. Each piece represents the currentstate of our environment and the journey forward if we areto make impactful change. In essence, the Mementocollection is both a reminder and a warning. It is a call toaction. For if we do not act now to help change the world forthe better, then we all will eventually have to rememberthat all good and beautiful things must come to an end —such is the cycle we are bound to {life and death}.

THE END IS THE NEW BEGINNING

AT ONE POINT IN THE PANDEMIC, I THOUGHT OF GOING ON HIATUS AND PLANNED FOR THIS COLLECTION TO BE THE LAST, INDEFINITELY. HOWEVER, SEEING AS THE STUDIO WILL CONTINUE OPERATIONS, I WISH TO MARK THIS “END” AS A NEW BEGINNING FOR MYSELF AND THE BRAND.

KEITHSIM HAS STARTED WITH BASICS AND “SAFE” DESIGNS. NOW, I AIM TO END THAT CHAPTER AND BRANCH OUT INTO A DIFFERENT STYLE WITHOUT COMPROMISING THE BRAND IDENTITY. THIS COLLECTION SETS A TONE FOR THE DESIGNS FROM NOW ONWARDS- MORE PLAYFUL, ADVENTUROUS AND DARING.

THE END IS THE NEW BEGINNING TELLS A STORY ABOUT HOW A PERSON TRANSITIONS FROM BEING IN THEIR COMFORT ZONE INTO SOMETHING NEW AND FRESH. THE PIECES ARE VERSATILE, ABLE TO BE DRESSED UP OR DOWN FOR ANY OCCASION AND VIBE.

SELFLOVE

KEITHSIM’s latest collection comes with a line-up that is modest in number, but extravagant in style. SELFLOVE was designed to be comfortable yet respectful to any body type and size. These garments are meant to be worn with confidence by anyone, regardless of gender.

SELFLOVE is body-positive, designed as free size or naturally oversized garments. Colouring up, an earthy palette to evoke happiness and freedom. As for styling, pieces can range anywhere from home-staying casual to formal meetings and events. SELFLOVE goes with you, anywhere you go.